| Policy owned by: | Operations |
| Date Policy Takes Effect: | October 20 |
| Policy Approved By: | Head of Business Operations |
| Issue number: | 2.0 |
| Date of Next Review: | January 22 |
| Reference Number: |
| Version | Date Modified | Modified By | Notes |
| 1.0 | 19/10/2020 | Mareike Moeller | Created document |
| 2.0 | 27/01/2021 | Mareike Moeller | Updated Policy to reflect cookie usage |
Inspire Cookie Policy
Explanation of Cookie
“An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data stored on the user’s computer by the web browser while browsing a website. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user’s browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember pieces of information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers.” – Wikipedia
Inspire and Cookies
Inspire use different types of cookies for different purposes, such as improve customer experience and to provide important features and functionality on the websites. For example, we use some cookies to provide a seamless service when you use our website or complete a booking.
Session cookies exist just for your session on our Platform and persistent cookies exist for a period of time after your visit. First party cookies are cookies set by our Platforms and third party cookies are set by third party platforms. We utilise both session and persistent cookies, and first and third party cookies.
To assist you, we have provided a more detailed explanation of the types of cookies we use below, categorised by the purpose of the cookies.
As per the GDPR and Data Protection guidelines Inspire has to provide a Cookie Policy on all of the websites, as well as ensuring that Customers are able to reject cookies that are deemed “non-essential”.
When accepting cookies, these are placed on your device or machine to fulfil the purposes they have been designed for. When choosing to reject cookies through the cookie management tool on the website, non-essential cookies will not be placed, essential cookies however will still be placed as these are strictly necessary for the functions and or performance of the website.
Cookie Categories
Essential cookies
These cookies are also known as strictly necessary cookies and are required to perform basic website functionality.
They are essential for the operation of our Platforms/Websites. They include, for example, cookies which enable you to log into secure areas of our websites; progress or complete a booking; or make use of our other online services.
Functional cookies
These cookies allow us to personalise content for you.
They are used to recognise when a user returns to our Platforms. This enables us to personalise content for you, provide your details if you are registered, remember your preferences (for example, your choice of language or region) and provide assistance where necessary.
Performance cookies
These cookies allow us to improve your experience by collecting information on how you use the website.
Information such as links clicked, page visits, device and geo-location are recorded and captured in statistics. This includes cookies from third-party analytics services.
The cookies Inspire uses:
Inspire WordPress Sites:
| Name | Essential | Description |
| _ga | N | This cookie name is associated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owner |
| _gat | N | This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes. |
| _gid | N | Google Analytics to count and track page views |
| OGPC | N | This cookie enables the functionality of Google Maps. |
| NID / ANID / DV | N | It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer’s adverts appear. |
| CONSENT | N | Google Ads Optimization to store cookie consent preferences |
| cookieconsent_dismissed | N | Set by Inspire to record cookie consent |
| _utmb | N | Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. 30 mins from set/update |
| _utmz | N | Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. 6 months from set/update |
| _utmc | N | Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. End of browser session |
| _utma | N | Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. 2 years from set/update |
| _utmt | N | Used to throttle request rate. 10 minutes |
| _wpfuuid | N | WPForms to store a unique user ID. |
| 1P_JAR | N | Set by Google. This group sets a unique ID to remember your preferences and other information such as website statistics and track conversion rates. |
| TawkConnectionTime | N | Cookie set by the live-chat support platform Tawk.to |
| _smScrollBoxShown | N | 1 __smShown:The __smShown cookie is set when any of the List Builder, Welcome Mat, Scroll Box or Smart Bars are shown on your website. If you have any of your Popups/Mats set to “Don’t Show to a visitor until X days have passed”, and Sumo detects this cookie in the visitors browser, it will not show that certain Popup/Mat. |
Reject or Delete existing cookies
Modern browsers allow you to change your cookie settings. You can set your browsers or devices to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised features cannot then be provided to you and accordingly you may not be able to take full advantage of all of the website’s features. Each browser is different, so check the ‘help’, ‘options’ or ‘preferences’ menu of your browser to learn how to change your cookie preferences. The following links provide more information on cookie settings for commonly used browsers
Cookie settings in Internet Explorer(Open);
Cookie settings in Firefox(Open);
Cookie settings in Chrome(Open);
Cookie settings in Safari web(Open);
Cookie settings in iOS(Open).
More comprehensive information can be found on http://www.aboutcookies.org, which also gives advice on how to do this on a wide variety of browsers. This site includes details and more general information about cookies and how to delete cookies from your computer.
We do not recommend turning cookies off when visiting our websites as this could disadvantage you when making bookings for certain types of products and services. It may also mean that certain parts or functions of our websites do not work properly. Please also note that if you delete your cookies we may no longer automatically recognise your preferences, such as language and country preferences, any previous consent to terms and conditions or any opt‑outs.
Use of Google Analytics
Inspire uses Google Analytics on our websites, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (such as cookies and IP address) by downloading and installing the browser plug‑in available under https://tools.google.com/dlpage/gaoptout/. Further information concerning Google’s terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/.
Consent
The customer’s consent is required where we (or our supplier on our behalf) would like to use non-essential cookies on our websites.
The “travel by inspire” Travel Platforms and other Inspire websites such as “Inspirewebsite”, offers.travelbyinspire.co.uk and homeworkingbyinspire.co.uk are displaying a banner advising the usage of cookies and are advising that the continued usage of the site constitutes as consent.
The cookie policy can be found as part of the privacy policy.
Updates to Cookie Statement
We may update this Cookie Statement in response to changing laws or technical or business developments. You can see when this Cookie Statement was last updated by checking the ‘Version Date’ below this section.
Version Date
Reviewed and published 27/01/2021
